Vision & Mission

Our Vision

To enhance stakeholders’ value by being a supplier of first choice whilst maintaining leadership position in domestic market and profitably expanding footprint in the International market.

Mission Statement & Corporate Strategy

  • Satisfy our customers with timely supplies of products and services at economic prices, conforming to quality standards.
  • Achieve sustained growth to meet the demands of our customers’ and stakeholders’ expectations.
  • Continue developing new markets, products, applications and solutions in concert with our customers and suppliers.
  • Employ cost-effective technology to retain our competitive edge.
  • Nurture and inculcate a culture based on high ethical standards to meet our obligations towards the communities we operate in.
  • Attract, develop and retain talent through motivation, training, performance reward and providing growth opportunities.
  • Care for health and safety of our employees and stakeholders and play our due role towards the environmental requirements.